Even American companies, like PepsiCo, American subsidiaries, like Frito-Lay, will make products or change the names of products for the Chinese market. While Lay's wouldn't sell a product called "American Classic Flavor" in the US it is likely that it is just whatever general potato chip flavor Lay's chips normally are. Other flavors, like "Mexican Tomato Chicken Flavor" might actually sell well in the US if it is sold there. I can't see Americans lining up to buy "Yogurt Flavor" or "Grilled Squid Flavor" potato chips as anything other than as a gag gift. Still, with a market of a billion plus people that is enough to make custom flavors. Some of these flavors, like "Grilled Squid Flavor" might sell well in other Asian nations like Thailand or Japan. I didn't actually try any of them though so I have no idea if any of these flavors of Lay's are good.
1 Comment
Dad
5/12/2017 08:54:28 pm
Interesting take on cultural differences to see that one flavor they don't seem to have in China is BBQ--- the ultimate American dish
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AuthorI am a junior at Juniata College spending a year studying abroad at East China Normal University. Please feel free to join my on my journey to China and beyond. Archives
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